New Cairo, Egypt · Sales centre · Alchemy Design Studio
The MarQ Sales Center
Reception, gallery and lounges arranged so the development's story is read at full height before a single unit is discussed.
- Location
- New Cairo, Egypt
- Sector
- Commercial
- Scope
- Interior design, art direction
- Status
- Concept proposal
- Role
- Design lead under the Design Director
The project
A first sales centre has to do more than sell units: it has to establish that the developer belongs at the top of the market. The interior is treated as a brand environment rather than a showroom, and the sequence is deliberate — a monolithic reception island anchors the arrival, long timber-battened ceilings draw the eye down the plan, and a gallery wall carries the development's story at full height, so visitors have read the project before they reach a sales desk.
The detail level was set to match that ambition: continuous stone surfaces, integrated lighting, and lounges scaled for a private conversation within an open plan.
“A first sales centre has to establish that a developer belongs.”
What I did
- Led the interior design and art direction under the design director for The MarQ Communities
- Set the arrival sequence and the gallery-wall concept
- Directed materials, joinery and lighting
Colophon
- Location
- New Cairo, Egypt
- Sector
- Commercial
- Typology
- Sales centre
- Scope
- Interior design, art direction
- Status
- Concept proposal
- Role
- Design lead under the Design Director
- Client
- The MarQ Communities