Architecture—02 / 24
Playa
North Coast, Egypt/Hotel & residences/2021 — 2024/Alchemy Design Studio (for The G Developments)
Massing, solid-to-void and façade articulation set as rules first — so that scale, privacy and the beach view survived every unit type.
- Location
- North Coast, Egypt
- Year
- 2021 — 2024
- Sector
- Residential / Hospitality
- Scope
- Concept design — RIBA Stages 1–2
- Status
- Handed over
My contribution
- My role
- Senior Design Architect
- Responsibility
- Concept design — RIBA Stages 1–2
Key contributions
- Led the concept design phase (RIBA 1–2)
- Managed the master coordination file across unit types
- Defined the design framework
- Oversaw unit layout development
- Guided façade and material studies
The project
On a masterplan of this size, coherence is a system, not a style. The design framework fixed the terms — massing, solid-to-void relationships, façade articulation, shading devices, arches, textured finishes — and unit layouts were then developed inside it, balancing area efficiency, privacy, orientation and beach-facing views.
Multiple designers worked to that framework through a single coordination file. The project has been handed over.
“Coherence is a system, not a style.”
Process
A framework for the beachfront: the masterplan, lagoon clusters, sections and enlarged landscape details set clear rules for massing, solid-to-void relationships and façade articulation across every unit type.
DWG 01Masterplan — the lagoon network brings a water edge into the depth of the residential site.
DWG 02Cluster plan — the selected neighbourhood wraps around its own shared lagoon.
DWG 03Landscape plan — activity areas punctuate the continuous route around the water.
DWG 04Beach plan — dining, planting and shaded seating mediate between the residences and the shore.
DWG 05Beach section — dining, walking, running and cycling are given distinct bands along the coast.
DWG 06Landscape section — planting and changes in level define the spaces beside the lagoon.
DWG 07Enlarged study — the lagoon's end becomes a gathering place with shade, seating and planted edges.
Colophon
- Location
- North Coast, Egypt
- Year
- 2021 — 2024
- Sector
- Residential / Hospitality
- Typology
- Hotel & residences
- Scope
- Concept design — RIBA Stages 1–2
- Status
- Handed over
- Role
- Senior Design Architect
- Client
- The G Developments
- Storeys
- G+1 / Masterplan
- Software
- AutoCAD, Revit, Adobe CC