Skip to content
Haitham Abdelrehim

Cairo, Egypt · Sales centre · 2021 — 2022 · Alchemy Design Studio

Imkan Sales Center

Five elements translated into architecture — courtyards, shaded paths, water features and framed views for a building whose job is persuasion.

Render — view 1
Location
Cairo, Egypt
Year
2021 — 2022
Sector
Commercial
Scope
Concept design — RIBA Stages 1–3
Status
Competition entry
Role
Senior Design Architect

The project

A sales centre has minutes to convince, so the sequence was designed as an experience rather than a showroom. Air, water, light, greenery and sound each take architectural form: courtyards that cool, shaded paths that slow the walk, water that carries sound, and views framed at the moments where a decision is made.

Public sales areas, galleries, wellness functions and support spaces are zoned so the journey never doubles back, with interior, landscape, lighting and branding inputs aligned in one coordination file.

Render — view 2
Render — view 3
Render — view 4
Render — view 5
Render — view 6
Render — view 7
Render — view 8
Render — view 9
Render — view 10

“A building whose job is persuasion.”

Render — view 11
Render — view 12
Render — view 13
Render — view 14

Process

Early-stage layout translating the wellness narrative — air, water, light, greenery, sound — into courtyards, shaded paths, water features and framed views for the sales and gallery spaces.

  • Layout plan

What I did

  • Led RIBA Stages 1–3 concept work
  • Translated the wellness narrative into built elements
  • Developed layout and zoning
  • Led the architectural coordination file
  • Led material, FF&E and art direction

Colophon

Location
Cairo, Egypt
Year
2021 — 2022
Sector
Commercial
Typology
Sales centre
Scope
Concept design — RIBA Stages 1–3
Status
Competition entry
Role
Senior Design Architect
Client
Imkan Misr
Storeys
G+1 / Masterplan
Software
AutoCAD, Revit, Adobe CC